#19 Liberty Travel Plazas Unveils New Brand Name of Onvo and Playful Identity

This fall Liberty Travel Plazas unveiled a new name and brand identity for the company and will be known as Onvo. The rebrand includes a new name and logo, a fully redesigned website, refreshed loyalty program and an updated store design. One of the key elements of the rebrand is the com­pany's new mascot: a bird, also named Onvo, which represents the company's commitment to providing guests with a friendly, memorable experience every time. NATSO's podcast was lucky enough to sit down with members of the Onvo leadership and their design firm to learn more about the big rebrand. Hosted by: Amy Toner, Vice President, Publishing and Digital Content, NATSO and Darren Schulte, Vice President, Membership, NATSO