#19 Living a tailored life with designer Dara Ford

Today I’m delighted to be joined by Dara Ford, fashion designer and contemporary bespoke tailor for women. As a teenager, Dara became an apprentice to Haute Couturier Elise Topell and then studied Fashion Design at the University of Westminster in London. Her Graduate collection featured in the Guardian and Evening Standard newspapers and she worked on collections for Julien MacDonald shown at London, Milan and Paris fashion weeks. After graduating, she worked in the fashion industry for several years but left behind the fast-paced world of designer fashion to pursue a slower, more sustainable path. She was tired of the limited view of beauty she saw in the world around her and wanted to create clothing that would cater to women of any age, shape and style. And so Dara Ford Designs was born. Dara’s motto is There is no perfect size. There is only the perfect fit. In this interview, Dara shares her passion for encouraging women to make themselves a priority and her mission to help women feel great, especially at work, so they can boost their confidence, play bigger and get into the top levels of their businesses. She also talks about how joining a networking group was a turning point for her in terms of support and the transformation she had after investing in a coach to boost her mindset, set clear goals and take action in her business with someone cheering her on. Dara opens up about the biggest roadblock you’ll face when starting a new business (and how to overcome it), how she continues to work on overcome her own confidence issues, perfectionism and self-doubt (something that I’m sure will resonate with all of us) and shares her productivity tips, including the top 3 apps she uses on a daily basis. And as always you’ll find all the links for this episode in the show notes at michellereevescoaching.com/listen LINKS: Website: https://daraford.com/ Twitter: https://twitter.com/daraford Facebook: https://www.facebook.com/daraforddesigns/ Instagram: https://www.instagram.com/daraforddesigns/ FREE good fit guide: www.daraford.com/good-fit-guide Dara's top apps: Toggl / Todoist / Lucky Bitch app