19) Pela Case From Being “Laughed at” to Leading the Industry by Example with its Co-Founder Jeremy Lang

Now that we know about plastic pollution, what's next? What do we need to start from scratch to building a physical eco product and bringing that to life? Today, eco smartphone case brand Pela Case's Co-Founder, Jeremy Lang, shares his wisdom with us. HIGHLIGHTS:[06:50] How Jeremy turned his idea into an actual product.[08:55] The hardest part for the Pela Case team going from product to launching the brand.[11:40] Jeremy: "We wanted to make sure that it wasn't an eco-friendly product that didn't function well. We wanted to make sure #1 it was designed really well, protected your phone, felt really great. But also was eco-friendly."[13:40] Keys to helping Pela Case take off as a brand.[14:55] Jeremy: "It really seems like we can make a difference."[15:45] What Pela Case's team did to secure some great, viral press features.[17:00] Kaméa: "What do you think the world needs to not have any plastic issues at all? What does that world look like?"[17:45] Jeremy: "You can look at it two ways... what a big pile of garbage, or you can say... what an opportunity..."[20:20] Kaméa: "How can we inspire conventional companies to be more responsible for the products they're putting out (that will eventually be disposed of)?" Thanks for bringing your light! Find the full show notes with links and resources at www.greendreamer.com, and share your #1 takeaway from the episode tagging our featured guest and me @KameaChayne to spread the light and to let us know you're tuning in!