#19: Prompt engineering is ready for a high-five, are you?

Marketers know that learning new skills and perfecting them is part and parcel of their work. They have been and continue to upskill and adapt to new technologies, channels, and trends to stay relevant in the market. As a part of generative AI, prompt engineering is a new skill that marketers must learn to deal with challenges like fragmented user journeys and keeping a consistent customer experience across channels and mediums. In this episode, I explore what prompt engineering is, its possible applications, and what does it take to learn it. (00:00) Introduction (02:30) A short intro to prompt engineering (04:58) 4 broad applications for prompt engineering for marketers (09:53) What does it take to learn prompt engineering? (11:37) Prompt engineering is ready for a high-five, are you?