#19 - Rain Garcia: Content Creator and Owner of Garcia Media Works

Rain Garcia is a content creator and the founder of Garcia Media Works. In this conversation Taylor and Rain explore how social media is reshaping the hospitality industry and what it really takes to grow a creative business today.Rain shares her journey from early TikTok experimentation and a background in public relations to building a values-driven social media agency that works with bars, restaurants, and service-based brands. Together, they break down why social media has become the primary way people discover bars and restaurants, how to measure real ROI, and how events, seasonal experiences, and thoughtful content strategies drive foot traffic.The conversation also dives into the realities of networking in a tight-knit hospitality city, navigating age and gender bias, and setting boundaries in an industry that often demands constant access. From preserving old-school bar culture to adapting for new audiences, this episode offers a candid look at growth, sustainability, and community in today’s hospitality landscape.You can contact Rain here: https://garciamediaworks.com You can Find all episodes of Wellness On The Rocks on Apple Podcasts, Spotify and YouTubeFollow on Instagram: @rainjgarcia @garciamediaworks @Wellness_OnTheRocks @TaylorRedmondMcQuade