#19: Recipe for CRM transformation projects, how to train and build a CRM team, driving business growth through lifecycle marketing, and more with Emmanuelle Arrault (VP of CRM at Deezer)

In this week's episode, I speak with Emmanuelle Arrault, VP of CRM at Deezer. She was previously Head of Customer Engagement with Betclic and Director of CRM Strategy at Sephora. We talk about the role of data in CRM over the years, CRM team structures over the years and the playbook to build and train a CRM team for business growth. You can reach out to Emma through her LinkedIn profile here. I host 1-hour sessions to help CRM teams get trained on important lifecycle marketing aspects. You can check it out here.