19. Specialization, systemization, and productization
from How to Sell Advice Hosted by Kevin C. Whelan
Ever since I started specializing in a market vertical (coworking) I've been able to really start systemizing and productizing my work. It's had a massive impact, both for me and my clients. Not only does it allow me to be more efficient, I also get to work with more clients and produce a consistent result for them time after time. Everything from how I package, sell, onboard, and run my client engagements is systemized using a combination of email templates, documents, a Basecamp project, and more. Learn more about how it all works and why you should consider specializing so you can do the same. Yours, —k
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