#19 Use your process to differentiate your interior design brand

Before I tell you all about this episode… I wanna know if you are on my email list? I send weekly actionable marketing advice and tips to interior designers every single Friday! It’s stuff you can implement right away! Sign up here. Now, back to the episode… Did you know that some of the most successful interior design brands out there are known for their process. That means their process IS what sets them apart. If you have a process that’s different, even if it’s a little different than a typical design process, then you too can set your business part based on your process.  And you should! Why? Because when you differentiate your design brand based on a solid process, you flag credibility and expertise. You show up like a confident expert who can be trusted with significant expense like hiring an interior designer. What you’ll learn on this episode: Why you need to differentiate your interior design business in the first place (i.e. the benefits) Other ways to differentiate as an interior designer (i.e. design aesthetic, picking a niche, technical expertise, etc) How to differentiate your process Documenting your design process and setting up systems Promoting your process Don't miss an episode – subscribe and leave us a review if you love it! Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers: Masha’s Instagram Masha’s Website Book a call with Masha Get Masha’s emails >> bite-size messaging, no fluff, actionable tips for interior designers delivered to your inbox EVERY FRIDAY