#19 What Is Selling?

Bruce Coudrey is joined by Keith Bird, a renowned expert in sales strategy and business growth. They explore the true essence of selling, from understanding buyer psychology to mastering deal-closing techniques. Keith shares real-life stories and practical tips, offering valuable insights for both seasoned professionals and newcomers looking to enhance their sales skills.The Meaning Business Podcast is your go-to show for insights on buying, growing and selling businesses.Hosted by business advisors Bruce Coudrey and Peter Spinda, each episode explores real-world strategies, lessons and opportunities to help business owners and entrepreneurs succeed.If you’re thinking about buying, selling or growing a business, the team at Benchmark Business Sales & Advisory can help guide you through the process.🌐 Learn more:https://linktr.ee/meaningbusinesspodcasthttps://benchmarkbusinessadvisory.com.au/meaning-business-podcast/