19: Why Cheap Rates Kill Your Business: Kathy Merchant on Smart Pricing

The biggest thing, at first, was just raising our prices. - Kathy Merchant Sign up for a FREE call with Jeannie. Click the link here: https://debbiesardone.com/coachjeannie.Ready to turn your grime story into a success story? Get a free strategy session with CBF Coach Jeannie Henderson and learn about how Cleaning Business Fundamentals will give you the proven strategies you need to grow a thriving, profitable cleaning business.  _______ Episode Summary: In this episode of True Grime Stories, we sit down with Kathy Merchant, owner of Calico Cleaning LLC, to talk about one of the biggest challenges in the cleaning industry—pricing and profitability. Kathy shares her journey of learning to charge what she’s worth, the struggles of underpricing, and how shifting her mindset around pricing led to business growth and financial stability. If you're unsure whether you're pricing correctly or feel like you're not making enough, this episode will help you confidently set rates that reflect your value. Key Topics: The biggest pricing mistakes cleaning business owners makeHow to charge what you're worth and stop underpricingWhy pricing for profit is essential for long-term successHow setting the right price attracts the right clientsStrategies for educating clients about the value of professional cleaning Guest’s Information: Here is the link to the Vacation Rental Academy page - https://www.thevacationrentalacademy.com/vra-online-training-details61473086Full Focus System Training on setting goals and time management. Calico Cleaning – Kathy’s cleaning business https://www.calicocleaningllc.com/Pricing Strategies for Service-Based BusinessesCoaching & Mentorship for Cleaning Business Owners Subscribe to True Grime Stories and be sure to click the links below to learn more and connect with us on social media for more tips and insights Connect with Jeannie: Website: jeanniehenderson.comFacebook: https://www.facebook.com/JeannieHendersonConsulting/Instagram: https://www.instagram.com/jeanniehendersonLinkedin: https://www.linkedin.com/in/jeanniehenderson