19 | Why Website Optimisation Fails with David Mannheim

In this episode, David Mannheim, founder of Made With Intent, advocates for a shift away from optimising for conversion metrics and page templates. Towards truly understanding and catering to each buyer's individual journey and mindset - what he calls "stages, not pages."Topics Covered:Reasons why retailers tend think in pages not stagesWhy retailers should think in buying stages over website pages.What is personalisationWhy personalisation failsDavid's solution to create more appropriate and impactful experiencesKey Quotes:"We focus on the 2% that are going to convert and ignore the needs of the other 98%.""We optimize how we want to sell, not how people actually want to buy.""Location is not a good indication of when or how a customer will buy.""When you understand the buying stage, you can tailor your sales pitch. You meet users at the intersection of how they want to purchase.""Conversion rate is a method of selling, while buying stages reflect how people actually buy."Episode Chapters00:00 Templates00:00 Introduction01:41 David's Statement: Stages Not Pages03:11 Why Retailers Focus on Page Templates10:06 Why Retailers Resist Implementing Personalisation16:12 The Solution22:02 OutroResourcesMade With Intent’s website → https://www.madewithintent.ai/Social MediaDavid's LinkedIn → https://www.linkedin.com/in/davidleemannheim/Made With Intent LinkedIn → https://www.linkedin.com/company/madewithintent/?viewAsMember=trueYouTube → www.youtube.com/@madewithintent