19. WTF is Digital Media?

This week’s episode is the second in the series: “WTF is a ______??” And today we’re talking all about: WTF is a Media Planner?? We cover:* What is digital media, how does it fit under the marketing umbrella?* How would someone get into an advertising career nowadays?* What role would be best suited to me within digital media? (creative, paid, planning and strategy and more)* Justifying your impact as a marketer, or creative agency to executives and CMOs…and in addition to all of this, we had a lot of fun too 😋If you know someone interested in a career in marketing, and they could use a hand understanding what digital media is, we’d love if you would share this episode with them.Catch you next time,AB This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit amandabranson.substack.com