190: Communicating change: a framework

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This episode is 17 minutes long.

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This episode was published on October 24, 2024.

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School Marketing Journal with Brad Entwistle and Andrew Sculthorpe Heads of independent schools confront a conundrum: how do you introduce change and innovation while preserving the traditional values that resonate with their community? How can you strike a perfect communications balance between progress and maintaining a reassuring sense of stability? In this episode, we discuss the MAYA (Most Advanced Yet Acceptable) principle and how it applies to school communications, offering a framework to help Heads craft communications that cut through day-to-day school life. Get in touch at [email protected]

Episode metadata supplied by the publisher feed · Published Oct 24, 2024

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190: Communicating change: a framework

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