190: How to balance selling what the product does now & selling the big vision

Cybersecurity startups must balance selling their product's current capabilities with their powerful, inspiring vision without misleading prospects.When you get it right, you will inspire the right people to want to work with you, with complete transparency about what you can deliver for them right now.In this episode, you will learn the following:1. How can you get the balance right between selling what your product can do right now and what your big vision is2. How can you inspire early adopters to join you on your journey without being misleading3. How can you use philosophical conversations and starting use cases to attract the right people to your productOther episodes you'll enjoy:How to get first meetings using VC programs, CISO networks, resellers & sales networksMarketing messaging is not sales messagingHow to use a company podcast to get more exposure with Lindsay Tjepkema of CastedAction:Loved this episode? Leave us a review and rating here: https://ratethispodcast.com/bluebird Support the showThe Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.Follow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my cybersecurity sales consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.