190. Is niche-ing killing your sales?

When we try to fit our multidimensional experience into a super specific niche, we end up squeezing all our offers into that niche, too. Trouble is, the messaging for those offers then sounds the same (because it's gotta fit under the niche, right?). Your offers end up cannibalising one another because people don’t know which offer to choose (and as we know, a confused mind never buys!). That means, you’re leaving $$$ on the table!In this episode I cover:What it means to “un-niche” and why my unique approach is probably the permission slip you’ve been cravingHow crafting an “offer story” can take your launch from meh to record-breakingWhere you can find my fave messaging formula to position your program with the confidence and gusto you know it deserves LINKS:Watch the Conversion Framework hereWatch Built for Scale here