EPISODE · Sep 7, 2026 · 7 MIN
190: Make Every Conversation Count
from Performance Unlocked · host Desmond Aberdeen
It’s the holiday weekend… but we still gotta do this show. 🎙️ Today we’re continuing the Sales, Business & Money series with a lesson that can change the way you approach business: Relationships close deals. You can have the best offer, the best presentation, and the best numbers—but when real money is on the line, people want to know one thing: Can I trust you? In this episode, I break down why relationships are one of your most valuable business assets, why trust shortens the sales process, and why your network should be more than a list of contacts. We talk about: • Why relationships beat transactions • How trust creates business opportunities • Why listening is one of the most powerful sales skills • The difference between having contacts and having a real network • Why you should build relationships before you need them • How relationships can produce opportunities years down the road Here’s the takeaway: Transactions can make you money once. Relationships can make you money for decades. Your challenge: Reach out to three people in your network this week—not to sell them anything, but simply to reconnect. Build the relationship before you need the relationship. 🔥 Performance Unlocked: Inner Circle Ready to stop talking about execution and start operating at a higher level? The Performance Unlocked Inner Circle is focused on accountability, execution, deal flow, and real results. Apply here: https://forms.gle/xhAejhrv68TnDVdi9 If this episode gave you value, like, subscribe, leave a five-star review, and share it with someone building their business. The standard is execution.
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190: Make Every Conversation Count
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