190: Nick Cohen talks about Honest!

Part memoir, part textbook for all creative entrepreneurs, Nick Cohen's Honest! A True Story of a Ridiculous Attempt to Make Advertising More Truthful is a must read. It's fun, funny, and an improbable tale of 15 years of creative genius and ground-breaking work. And it's the unforgettable story about the founding of a brilliant shop, Mad Dogs & Englishmen, almost twenty years after its demise. Henry Gomez and I delight in reminiscing with Nick about his experiences, the lessons he learned, the people he knew and worked with (including a past guest on our show, Robin Hafitz), the story behind the story of Honest! and more. Sit back with your fave beverage and some popcorn. Because this is a fun conversation. Reminder: For a 90-minute live webinar and customized corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.