190 - Not all revenue tasks are equal: Building a business in School Hours Only

Last week, I was coaching one of my clients, a second-hand bookshop owner, on how to grow her business without sacrificing more of her time. On the surface, one of her ideas seemed brilliant: upload more stock to her website so she could generate sales during the quieter winter months. But when we looked closer, we uncovered a lesson that applies to almost every business owner: Not all revenue-generating tasks are equal. Just because a task makes money doesn't automatically make it the best use of your limited time. In this episode, I share the coaching conversation we had, the concept of opportunity cost, and the mistake I made for years in my own glamping business that kept me working far harder than necessary. If you're trying to grow your business within school hours (or simply without working every evening and weekend), this episode will help you identify where your time creates the biggest return.