#190 - Paul Voge, Aura Bora: Sparkling Water. Shark Tank, & Bootstrapping Retail to 5k+ Stores

Paul Voge speaks with Blaine & Ramon about how creating DIY flavors with his soda stream led to a full-fledge sparkling water business.Paul discusses the challenges of building a CPG brand, being on Sharktank during the height of COVID, Aura Bora’s path into retail stores, why he prefers retail over DTC orders, and more.4:17- 6:06 Starting a CPG brand9:08 - 15:34 Co-packers and distributor15:50 - 17:04 Family & friend investors17:12 - 23:04 Filming Sharktank in COVID24:57 - 29:26 Creating new flavors29:48 - 35:29 Retail over DTC35:37 - 38:29 Watchout for chargebacks43:55 - 49:19 Retail stores that carry Aura Bora This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Paul Voge - Co-Founder of Aura BoraRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel