190. Why You Shouldn't Pass Credit Card Fees Onto Your Customers

Credit card fees are a contentious topic among retail store owners. As credit card fees continue to rise, shopkeepers are wondering what they can do to lower this expense.  One popular solution to this issue? Charging customers for the privilege of using a credit card.  While I'm not usually one to offer prescriptive advice, this is one instance where I have a definitive stance: you shouldn't pass credit card fees onto your customers.  Listen in to learn why you should continue to absorb the cost of credit card fees rather than charging your customers extra and what you can do to lower these fees instead. For show notes, including links to anything mentioned in this episode, visit www.savvyshopkeeper.com/episode190. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)