190_Where Cannabis Brands Struggle in Retail Execution

As the cannabis industry faces tighter margins and harder-to-find profits, many businesses are struggling not just to grow, but to survive. This year, operators are shifting focus. Instead of chasing expansion, they are being forced to rethink how they grow and, more importantly, how they operate efficiently. Today, our guest is Matt Morea, co-founder of PrizmGPS, a company focused on what happens after a product hits the shelf. PrizmGPS helps brands bridge the gap between field sales and in-store execution, bringing a more structured, data-driven approach modeled after industries like alcohol. As Matt explains, most brands don’t lose performance all at once. They lose it quietly, store by store, as merchandising slips, menus become inconsistent, and reorders grow unpredictable. The issue is not distribution. It is a lack of visibility into execution. The Innovating Cannabis podcast is produced and hosted by Pam Chmiel, a freelance writer and editor for the Cannabis Industry Journal. Get in touch with [email protected]   Twitter   InstagramPlease like the show to help us reach more listeners🙏🏻  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.