191: A different path to product creation and scaling a cybersecurity company with Mirza Asrar Baig

Mirza Asrar Baig, Founder and CEO of CTM360, shared his story of starting a cybersecurity company from Bahrain in the Middle East. Contrary to the usual way, Mirza didn’t take VC funding, didn’t launch a point product, and didn’t immediately try to sell in Europe and North America.  Find out why he took this different approach and how it is working. Listen to his episode to hear about:Mirza’s multi-capability approachHow he differentiates IT Security, Information Security, and CybersecurityWhy a person called Charlie was important to the founding of CTM360Resources:Contact Arsalan Iqbal at CTM 360 by email: [email protected] Other episodes you'll enjoy: Dave Phelps, RSM at Crowdstrike - Make your territory, your franchiseVladi Sandler, Co-Founder and CEO at Lightspin talks about protecting cloud and Kubernetes environments from unknown risksThe power of asking short questions like Barbara WaltersConnect with me: YouTube: https://www.youtube.com/@salesbluebirdTwitter: https://www.twitter.com/unstoppable_doLinkedIn: https://www.linkedin.com/in/andrewmonaghan Support the showThe Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.Follow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my cybersecurity sales consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.