#191 - Battling AI Fear: Storytelling, Technology, and Disruptive Change with Paul Roehrig, Chief Strategy and Marketing Officer at Ascendion episode artwork

EPISODE · Sep 1, 2026 · 37 MIN

#191 - Battling AI Fear: Storytelling, Technology, and Disruptive Change with Paul Roehrig, Chief Strategy and Marketing Officer at Ascendion

from FINITE: B2B Marketing Podcast for Tech, Software & SaaS · host Jodi Norris

"How to not get electrocuted" is the advice Nikola Tesla once gave newspapers , back when electricity first reached London and New York and headlines warned it would kill you in the street. A century on, AI is no different.In this episode of Finite by Clarity, Jodi Norris sits down with Paul Roehrig, chief strategy and marketing officer at Ascendion. Together they challenge the fear-led narrative dominating so much AI messaging, both the version aimed at customers and the quieter version playing out inside marketing teams themselves. Paul offers a sharper way to think about the anxiety. He also pushes back on the idea that AI is somehow limitless. Every disruptive technology, from electricity to the railways, eventually reaches an endpoint society decides on. AI will too.Paul Roehrig is the founder and strategic leader who guided Ascendion's breakthrough as a powerhouse in AI-powered software engineering. An award-winning, best-selling author of Monster, What To Do When Machines Do Everything and Code Halos, he previously led strategy and growth for Cognizant Digital Business & Technology, founded the Center for the Future of Work, and was a principal analyst at Forrester Research. Inside you'll find…Why the fear around AI echoes the exact headlines that greeted electricity a century agoPaul's argument that AI is a mirror of us, and why blaming it misses the pointWhy every disruptive technology finds a natural ceiling, and what that means for the tension between economic value and public safety

Episode metadata supplied by the publisher feed · Published Sep 1, 2026

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"How to not get electrocuted" is the advice Nikola Tesla once gave newspapers , back when electricity first reached London and New York and headlines warned it would kill you in the street. A century on, AI is no different. In this episode of Finite by Clarity, Jodi Norris sits down with Paul Roehrig, chief strategy and marketing officer at Ascendion. Together they challenge the fear-led narrative dominating so much AI messaging, both the version aimed at customers and the quieter versi...

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#191 - Battling AI Fear: Storytelling, Technology, and Disruptive Change with Paul Roehrig, Chief Strategy and Marketing Officer at Ascendion

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