EPISODE · Aug 28, 2023 · 37 MIN

191: Composable Commerce with Nat Pavic

from Salesforce Developer Podcast · host Joshua Birk

Welcome to a futuristic ride through the world of composable commerce and technology with our distinguished guest, Nat Pavic, a senior manager of product management for Commerce Cloud. Nat, with a remarkable background in coding, programming, physics, quantum computing, and biophysics, is currently navigating the path of innovation for Commerce Cloud. He unravels the concept of composable commerce and reveals how this new approach provides unprecedented freedom and flexibility to customers, revolutionizing the e-commerce landscape. We delve into the realm of group shopping and digital experiences, studying innovative applications like Slack’s group dressing room. The discussion leads us to witness the transformative potential of VR and AR in enhancing online shopping efficiency. We close with an exploration of the growing trend of shoppable ads and their potential to revolutionize media revenue. Don't miss this enlightening journey into the future of commerce! Show Highlights: In-depth exploration of headless and composable e-commerce platforms, emphasizing the shift towards 'commerce anywhere' and the role of being an API-first company. Discussion on group shopping and digital experiences. Examination of the potential of VR and AR in the realm of online shopping. Analysis of the trend of shoppable ads and their potential to revolutionize media revenue. Conversation around AI's potential in e-commerce, specifically in terms of predictive AI, generative AI, and their roles in enhancing shopping experiences. Case studies and practical applications of the concepts in various industries, including retail, travel, and the media sector. Links: Twitter: https://twitter.com/NatalijaPavic LinkedIn: https://www.linkedin.com/in/natpavic/