191 | Devin Johnson | Trading Kicks for Code: How to Use LinkedIn to Generate Leads and Hire Top Talents

How can you turn LinkedIn into a money-making machine? In today's digital age, LinkedIn has emerged as a powerful platform for networking, job searching, and professional growth. However, many are still unaware of its potential as a money-making tool. By leveraging LinkedIn’s features and building a strong online presence, you can tap into lucrative opportunities and use the platform to help you grow your business. Devin Johnson, CEO and Co-Founder of Kennected, a company that provides SaaS-based marketing services with a focus on automating the prospect and outreach process, joins us on the Greatness Machine to take us into his entrepreneurial journey from selling sneakers and making over $100,000 to founding a SaaS startup that now makes $15 million per year. In this episode, Darius and Devin dive deeper into entrepreneurship, lead generation, marketing, and sales. They also talk about the importance of having the right mindset and knowing what you really want to achieve success. Topics include: How and why Devin started selling sneakers at a young age Why Devin decided to distance himself from his family to find himself Devin looks back on founding Kennected in 2018 The primary growth driver of the Kennected product How to generate leads and sales on LinkedIn Devin explains Kennected subscription and implementation pricing The number one issue most businesses encounter And other topics… Resources mentioned: The Power of One More: https://www.amazon.com/Power-One-More-Ed-Mylett/dp/1119815363 Burn the Boats: https://www.amazon.com/Burn-Boats-Overboard-Unleash-Potential/dp/006308886X Connect with Devin: Website: https://kennected.io/ Podcast: https://podcasts.apple.com/us/podcast/no-title-necessary/id1677020306?ign-itscg=30200&ign-itsct=podtail_podcasts LinkedIn: https://www.linkedin.com/in/leadflow/ Instagram: https://www.instagram.com/devinallenjohnson/ Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708