191: How Story Opens Retail’s Great Adventure

Storytelling has arguably become an overused buzzword in marketing, but the principles of story are still fantastic for aligning and motivating teams and change initiatives. To help us understand more, Oliver Banks catches up with master storyteller, and Marvel comic writer, B.Earl. Listen and discover how you can uncover elements of story to make your mission bigger and more relevant for customers and colleagues. Listen now to discover:What retail can learn from a Spiderman writer - and cavemen! Why your story must focus on what's at stake. How the metaverse can help bring your brand story to life. And what would retail look like if it was a comic book?Show notes are at www.obandco.uk/191.