#191 - Kristin Toth, Fernish: Amazon OG Takes on Furniture As A Service

from DTC POD: How The Best Brands Are Built · host Ramon Berrios, Blaine Bolus, Kristin Toth

We’re thrilled to have Kristin Toth join Blaine & Ramon on DTC Pod where she walks us through her career trajectory and how she narrowed in on supply chain & ops, being an advisor to multiple startups, why building a circular furniture company is challenging, how Fernish strategically launched in two cities to test product-market, and how Fernish has evolved over time. 1:51 - 5:49 What is Fernish?6:22 - 8:38 The story behind Fernish12:04 - 18:07 Kristin’s career trajectory18:39 - 22:15 Working at Amazon24:07 - 26:53 The role of an advisor26:54 - 31:00 Working at Fernish32:31 - 37:59 The early days of Fernish40:05 - 43:00 Data & Logistics50:48 - 52:48 What Fernish is focusing on now This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Kristin Toth - President & COO of FernishRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel

What this episode covers

Kristin Toth is the President and COO of Fernish. Prior to joining Fernish, she worked at Amazon (pre Prime) on supply chain, logistics, fulfillment, same-day delivery and other various initiatives over 8 years. Kristin left Amazon to join Zulily where she served as VP of operations up to IPO. In 2019, Kristin joined Fernish as an advisor/ investor, and later became President & COO, where she applied her supply chain and operations expertise to build out a premiere furniture rental company.

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#191 - Kristin Toth, Fernish: Amazon OG Takes on Furniture As A Service

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This episode was published on April 28, 2022.

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