191: Shattering Stigmas Around Not Drinking

Jen Gilhoi and Cate Faulkner are the Co-Founders of the Zero Proof Collective in Minneapolis, MN. Sharing the lived experience of sobriety, they are purpose-driven and focused on reframing the "mocktail" experience so guests have plenty of elevated non-alcoholic (NA) options to enjoy, and bars, restaurants, hotels, and beverage companies can increase revenue with the new, fast-growing market. Through bi-monthly events, consulting, crafting, and serving elevated zero-proof cocktails, Jen and Cate are gathering business leaders to learn, collaborate and collectively communicate with clarity. Join Tracy, Jen, and Cate as they discuss how they are making #HERstory helping evolve culture so NA options are served everywhere with acceptance and inclusivity to valued customers and guests. Connect with Tracy: facebook.com/groups/EatingataMeeting thrivemeetings.com