191 – Why Amazon Over Ebay with Amy Feierman of Mommy Income

Amy is a podcaster, educator and entrepreneur who has been selling online for almost 10 years. While she started on eBay, most of that time was focused on Amazon. In 2014, she and a friend/colleague started teaching others how to sell on Amazon. This has become her area of expertise. Now now co-hosts the Amazon Files show that you can catch live every Monday night at 9pm eastern. Replays are available on YouTube or a podcast of the same name. Amy’s goal to help others start and grow their Amazon businesses so they can build lives they love. Business Building Insights In business it’s best to have multiple places to sell your product. Having a website is essential because that’s where you want to steer people. If you want to broaden your audience, Amazon is a great way to do that. The search in Amazon is amazing as long as you optimize your listing with keywords that people are actively searching for. If you’re selling in Amazon be aware of the rules. Understand the platform well. Read the terms of service and the guidelines. Ask questions of you don’t understand. By niching down you can focus on the segment of the audience actually looking for and buying your product. Work on where you are today and what you want to accomplish. Take baby steps towards that end goal. Don’t do something without a reason behind why you’re doing it. Amazon feels overwhelming. Take it one step at a time and don’t let fear take over business potential. Resources Mentioned Merchant Words – Connect the dots between buyer keywords and your products. Pinterest – Amy talks about this in relation to keyword search. Contact Links Website Facebook Instagram Twitter Gift Biz Resources Join our FREE Gift Biz Breeze Facebook Community If you found value in this podcast, make sure to subscribe and leave a review in Apple Podcasts or Google Podcasts. That helps us spread the word to more makers just like you. Thanks! Sue