192. An Entrepreneur’s Journey to Launch a Global Brand - Candela MamaJuana

We’re all inspired by those incredible entrepreneurial journeys. The vision, the dreams, sacrifices, hardships and victories. Ideas can come from anywhere and the next great thing may be around the next corner. In this case, its all about a drink you may want to serve in your operation. In this episode of the Restaurant RockStars Podcast, I’m pleased to introduce you to Alejandro Russo, a young serial entrepreneur who found inspiration in a tropical place and counter to his intuition, took a chance by sharing “shots” with strangers in a bar. You’ll hear all about the passion and history of the “National Drink” of the Dominican Republic, creating the perfect recipe, staying authentic by producing it in the country, finding distribution and then creating a market in Chile and the United States. Alex calls his product “Vacation in a Bottle”! We’re taking about a rum based drink called “MamaJuana” and if the name doesn’t catch you the flavor and taste certainly will. This is a centuries old elixir believed to have healing properties that contains honey, essences of tree bark and exotic spices. Follow us on Alex’s journey to compete against the biggest Rum brands on the planet with massive marketing budgets in order to create a Global Brand and stay true to his inspiration. Major International Resorts and leading U.S. Restaurants are serving Candela MamaJuana. You may want to pick up a bottle or two to introduce to your customers. This is an amazing story you’re not going to want to miss. Follow Alex and his rum on Instagram @DrinkCandela and at www.drinkcandela.com Thanks for listening. Roger Could your restaurant be making more money? https://restaurantrockstars.com Set up a free Consult Call with Roger: https://restaurantrockstars.com/free-consultation