192: Saddling up for Success with Bradley Whale of Ipotane

Bradley Whale, an osteopath and equestrian specialist, discusses his journey of designing a revolutionary saddle. Frustrated by the lack of innovation in the equestrian industry, Bradley set out to create a saddle that could be customized for both the horse and rider. He explains the challenges he faced in the saddle industry and the need for a leap forward in innovation. Bradley shares his holistic approach to saddle design, separating the needs of the horse and rider and addressing individual preferences. He also discusses the research and development process, testing the product on mechanical horses and real horses and riders. Bradley concludes by sharing success stories and ongoing challenges in saddle design. In this conversation, Bradley discusses the different saddles required for various equestrian disciplines and the similarities in the underlying structure of saddles. He explains the complexity of creating jumping saddles and the importance of designing a comfortable hacking saddle. Bradley also shares how interested individuals can find out more about his innovative saddle products. He emphasizes the continuous improvement and support provided to customers and the focus on creating non-invasive and supportive saddles. Additionally, he highlights the importance of caring and kindness in business and the need to embrace failure as a learning opportunity. Find out more about Ipotane Saddles at www.Ipotanesaddles.com Facebook https://www.facebook.com/ipotanesaddlery