192. Why Ingredient Transparency Drives Retail Sales With Kim Kirchherr, K2 Outcomes

192. Your product isn't losing shelf space because of price — it's losing because your value story isn't clear. When shoppers can't connect ingredients to outcomes, retailers can't see your advantage. And confusion kills velocity. In this episode, I sit down with registered dietitian Kim Kirchherr of K2 Outcomes to unpack how ingredient transparency, science-based messaging, and authentic storytelling build shopper trust and retail loyalty. We discuss why brands should never apologize for quality ingredients, how retailers interpret nutrition claims, and how to translate sodium, sourcing, and labeling into a compelling retail selling story. You'll learn how to shift health from marketing hype to true customer service — and how to position your brand as a trusted category partner. Download the free Trade Marketing Essentials Guide to go deeper and listen to related episodes to strengthen your retail strategy. Get instant access on the show webpage: RetailSolved.com/session192