Well, it's far away. I've got a heeb of my key from Design Engineering Incorporated, an American company. Correct. And basically, as everyone else, is the way I'm judging the new showcase product and basically Mike's developed an EV charge cord protector.
And it was caught by my eye, it was bright orange, first of all, you can't miss it. What gave you the idea to describe the product there? Yeah, you know, with all the charges getting installed at home now, I look at that and they're all black cords, black thick cords, you know, they're all 20 feet long. And just had the idea that these cords are gonna be running out to charge the cars from inside the garage, underneath the garage doors and, you know, making them visible and they don't trip on it, don't get tangled up in it, and also protect the cords from dragging on the ground and from the garage door coming on it, your kids riding bicycles over it, you know, walking over it, it just seemed like a pretty natural fit for our company because we make a number of line-sleevings to protect all kinds of different cable lines and lines.
So it was just a natural fit for us to try to do with that. So you were coming out of the USA earlier, you were coming to the city for 25 years. What's the background of the company? What are your areas of your nine areas?
So our main areas, heat and sound control. So the line-sleeving we make now, they're all designed to either reflect heat or insulate lines and cables. This one's a little different for us. But it usually was a problem for us to make.
We also do exhaust wraps and heat shieldings, turbocharger covers, you know, things along those lines. And when you look at, I mean, the electric cars are here to stay and it's growing here every year, exponentially in Australia, I'm sure in the States, they hand out Teslas, I think at Vegas Airport because there's one on every corner. And it's almost like, I sort of compare it to the phone industry with the mobile phone coming out. They also get the covers and your sleeves to protect it.
And make these cords are not cheap to make. No, they're not. And I cover one that's bright and the thing that caught my eye, literally, you can see it. But it's also for work safety.
If there's industries that are going to go to electric vehicles, you've got to charge them somewhere. And if you're going to have cords dangling across walkways or from the point to the car, it needs to stand out. So from a safety point of view, in industry, it makes a lot of sense. But it's pretty good.
Yeah, like I said, a simple idea, you know, and we've been getting a lot of customers coming into the booth here at SEMA. And I'm surprised at the response I'm getting from it about people that want to come and see it. So it's been a good product launch force. I think it's going to do well.
How much does it cost roughly? What would the price be? So right now the US, the retail price on it, it's going to be around $69, $70 US. So not outrageous.
No. You're getting 20 feet of material. Yeah. So it's a pretty big product in the day.
And it's easy. You just said it's like a sleeve. You put it over the core. It's actually a split sleeve.
So it splits in the middle, opens up, and then goes back around the core. The core. And it'll fit three quarter to one inch sleeves, or cords. And which is about everything that's out there right now.
And we also include some silicone, self-hearing tape to just address the ends up and seal the ends on it. That sounds great. Plug away. How can we at least in this fine product?
Online, designengineering.com. We do have a few distributors in Australia. I don't know if they're going to be picking up the core. Not.
Rawleys is one of them. But we're always going to expand our Australian market. So yeah, anyway, it's interesting. And that can always talk to you.
Yeah, direct. But you can get to us at designengineering.com. Yeah. Just reach out to us and ask us.
We have other companies that sell the product. Some, racing, I know, sells internationally. So they're a pretty big company to be able to get through. But we can also ship direct from the market.
Yes. I can tell you website and invite direct as well. Absolutely. Good luck.
Enjoy the show. I appreciate it. And nice meeting you. And see you again.