193: Building Success Through Cumulative Advantage, With Mark Schaefer

"How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough, not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day. From the best-selling author of KNOWN and Marketing Rebellion comes a practical guidebook built for the modern world. " — CUMULATIVE ADVANTAGEIn this episode, we meet Mark Schaefer, Keynote speaker, marketing consultant, executive branding coach, and author of Cumulative Advantage.My Favorite Quotes from Mark Schaefer in this episode, (paraphrased):“Engagement has to be tied to business objectives!”“You have to build momentum for ideas, business, or success!”“You need to be Known!”The best ways to connect with Mark Schaefer online are:Website: https://businessesgrow.com/LinkedIn: https://www.linkedin.com/in/markwschaefer/About the PROFITABLE HAPPINESS™ Podcast:In this podcast, we feature stories from highly successful Experts and Creative Entrepreneurs who exemplify the use of Profitable Happiness™ to build influence and business success. For a weekly journey of music, marketing, and motivation, subscribe to the PROFITABLE HAPPINESS™ Podcast with Dr. Pelè.https://drpele.com