193: Christopher Owens, Part 1

Our guest this week is the man who put us in touch with the author of the famous Kiwi shoe polish creative brief. Christopher Owens, head of brand strategy at TRG, formerly The Richards Group, hired Sarah Walker-Hall. He reached out to us years ago and asked if we wanted to meet this strategist. And that led to a two-part interview on The Brief Bros. Today, Christopher joins us for a two-part interview of his own. He talks about his origins, from his early interests in jazz and architecture to his fledgling beginnings in a small Dallas agency, Gleason/Calise. His leadership at TRG spans two decades, and include Effie-awarding-winning work on GameStop, Patron and Sub-Zero. (He generously donated three creative briefs for these brands to the Creative Brief Archive.) This is a deep dive conversation about strategy and his commitment to training new generations of strategists. For many years, Christopher has been the Miami Ad School's Program Lead of Strategy Bootcamp. Part 2 airs next week. Reminder: For a 90-minute live webinar and customized corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.