193. The Balance Between "Playing The Game" and Following Your Gut | All Things Content Creation, Short Form Video and TikTok Growth – TOM BOYD

Tom Boyd is a digital strategist known as @bonusfootage on TikTok and Instagram, where his content helps creators unlock their creative power, tell better stories and build brands.  He's been writing, directing and producing for digital landscapes for over 12 years. Tom hosts Creators Are Brands, a podcast that explores how storytellers are building brands online, from the mindsets, to the tactics, to the business side.  Tom is one of my absolute favorite creators for all things creativity, content and creator economy, and in this episode we discuss:  How to develop your creative muscle and show up consistently on social media The balance between "playing the game" and doing what feels right in your gut  Choosing creative longevity over virality  Want to get on TikTok? Tom shares how to get started  How to measure the success of your content and the one vital metric that we don't talk about enough Tom's content creation process Tom takes us behind the scenes of one of his most popular series on TikTok Tom shares the story behind a video that unexpectedly went viral  The importance of choosing yourself over waiting to be discovered Why the key to growing on social media is being generous  Why investing into the first 3-5 seconds of your videos is the key to short form video strategy The video that led to Will Smith's team to reach out to Tom Choosing internal expansion over external validation  The key difference between artists and creators  Why it's important to get clear on your goals before creating content Episode sponsor: Zencastr, my #1 podcasting tool since day one of this podcast. Zencastr provides crystal clear sound and gorgeous HD video. What I love about it is that it records separate audio and video tracks for me and the guest, so the editing process is a lot more customized. Plus, there's secured cloud backup, so you never lose your interviews. It's super easy to use — there's nothing to download, my guests just click on the link and we start recording. Go to zencastr.com/pricing and enter promo code KSENIA to get 30% off your first three months with PRO account. Connect with Tom Boyd: www.tomboyd.co Creators are Brands podcast  Instagram: @bonusfootage TikTok: @bonusfootage Twitter: @BOYDERyo Connect with Ksenia:  kseniabrief.com Ksenia's email list Instagram @ksenia.brief YouTube Ksenia Brief TikTok @ksenia.brief Subscribe, rate and review the podcast on Apple Podcasts Follow the podcast on Spotify