193 越来越长的夏天里,高温正在改变我们的消费 episode artwork

EPISODE · Jul 17, 2026 · 43 MIN

193 越来越长的夏天里,高温正在改变我们的消费

from 消费新知

高温开始变得越来越普遍,小时候听到耳朵都起茧的厄尔尼诺现象,现在真的在切实影响我们的生活节律。不过,消费者并没有因为天气更热而减少出门,而是开始为出门逛街,或者进行更多的户外活动而购买了越来越多的装备。【本期节目内容】01:14 极端高温常态化和火炉城市大扩容04:06 西瓜是暑假的计时器07:12 薯片当早茶的神仙夏日10:28 温度如何改变消费者13:29 迪斯尼防晒大赏16:19 幽默脸基尼日常化19:40 防晒衣物也要美27:18 局部降温大法的流行29:30 邪修凉感小妙招34:22 降温小物的三大门派35:37 补水从科学消费到情绪消费【本期主播介绍】Neo曾在电商和在线教育行业创业操盘过千万粉丝的项目觉得说真话,很有意思Renee消费者行为研究者「消费新知」天团首席女主播数据和开蚌都可以看很久很久

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193 越来越长的夏天里,高温正在改变我们的消费

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