194. 8 Trade Marketing Strategies to Boost ROI

194. You're wasting trade spend—and it's quietly killing your runway. If you don't know your true promotion ROI, you're guessing with your biggest line item. In this episode, I break down 8 proven trade marketing strategies to maximize promotional ROI, increase brand awareness, and protect your margin. Most CPG brands throw money at TPRs, displays, and billbacks without measuring base lift, incremental volume, or long-term impact. That's not strategy—that's hope. You'll learn how to identify wasteful trade spending, measure what actually drives sustainable sales, and design promotions that build base instead of just temporary spikes. I'll also walk you through how to use a Trade Promotion ROI Calculator to model outcomes before you commit dollars. Try the free Trade Promotion ROI Calculator and guide at the show notes page, and listen to other episodes to go deeper into trade marketing, retail strategy, and category leadership. Let's turn trade spend into a strategic weapon. Get instant access on the show webpage: RetailSolved.com/session194