194: BAE Systems' Caitlin Hayden on Leading in a Faster, Messier, Tougher World

In this episode of Change Makers, Bradley Akubuiro sits down with Caitlin Hayden, Group Communications Director at BAE Systems and a member of the company's executive committee.From advising on national security communications in the Obama White House to leading global communications for one of the world's largest defence organisations, Caitlin has spent her career operating where business, geopolitics and public trust collide.Together, they explore leadership under pressure, communicating through uncertainty, building trust when the stakes are high, and navigating geopolitical risk in an increasingly complex world. These are also key themes from Bradley's new book, 'Faster. Messier. Tougher.: Crisis Communications Strategies in an Era of Populism, AI, and Distrust' which examines how leaders can thrive when certainty is in short supply.For leaders facing constant change, heightened scrutiny and growing complexity, this conversation offers valuable insights from someone who has worked at the highest levels of government, national security and global business.Learn more about Faster. Messier. Tougher. at https://bradleyakubuiro.com/