194: Christopher Owens, Part 2

Part 2 with Christopher Owens, head of brand strategy at TRG, formerly The Richards Group. Today, Christopher continues to share his passion for strategy. He talks at length about the dangers of short-term thinking on building brands. Then he addresses the turn away information-driven creative back to creativity and story-telling to make emotional connections. He also tells us about his leadership style, and much more. Christopher's impact on our industry is broad and deep. He has been the Miami Ad School's Program Lead of Strategy Bootcamp for many years. Reminder: For a 90-minute live webinar and customized corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com.