194. Dmitriy Kozlov, Influex — Toolkit: Never Fit In, Branding with Impact

The best never fit in. They stand out. In a heard of firms that all shouting that they “win more” and “care more”, it pays to break with the pack and deliver a message of value. Today, Dmitriy Kozlov (@dkozlov), Chief Expression Officer at INFLUEX  shows us how.  Discover how to: Uncover your origin story and infuse your marketing with authenticity to captivate your audience. Position yourself as the trusted guide - not the hero! Shape your messaging around serving clients. Establish authority and credibility but sharing your expertise through content marketing. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Personal Injury Mastermind Instagram Personal Injury Mastermind Threads Rankings.io Twitter Rankings.io Website Chris Dreyer Website Dmitriy Kozlov LinkedIn Dmitriy Kozlov Instagram  Dmitriy Kozlov Facebook INFLUEX Website  Dmitriy Kozlov Website What’s in This Episode: Who is Dmitriy Kozlov? How to build a memorable brand with core values. The importance of infusing personality into a law firm brand Why partnering with specialists and vendors will amplify the impact of your digital presence. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels