#194 – GST XX: High Tech, High Touch w/ Professor Julian Birkinshaw

This week on The Sales Transformation Podcast we have another talk from Global Sales Transformation XX back in November, this time from Professor Julian Birkinshaw, Dean at Ivey Business School.  Julian joined us to discuss how companies, especially large ones, can respond to the massive changes being brought about by AI. Fortunately, he reassures us not to panic: in a “high tech” world the demand for “high touch” authentic experiences will mean that existing companies won’t all go the way of the dinosaur.  Highlights include: [06:03] Only 27 companies on the Fortune 500 didn’t exist 30 years ago [14:33] Three imperatives for leaders in the AI age [28:35] Sales jobs are likely to survive AI  NOTE: This talk contains visual elements. You can watch over on our YouTube channel for the full experience!   Connect with Julian Birkinshaw on LinkedIn    Join the discussion in our Sales Transformation Forum group.  Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.