194 - Healthcare Branding That Works

In this special episode of the Health Business Builder Show, we welcome Corey Hiben, a healthcare marketing expert, who shares his journey from working as an occupational therapist to founding a marketing agency. Corey and the host dive deep into the essence of branding, its significance in the healthcare industry, and the role of authenticity in today's digital landscape. Corey explains how he discovered the importance of branding, the concept of the 'messy middle,' and the niche hourglass strategy. They also discuss practical advice for early-stage businesses, the value of personal touchpoints despite AI advancements, and the importance of consistency in messaging. Tune in for an enlightening discussion on how to scale your healthcare business effectively through robust branding principles.00:00 Introduction and Episode Overview00:33 Guest Introduction: Corey Hiben01:08 Corey's Journey into Healthcare Branding02:34 Understanding the Importance of Branding04:31 Defining Branding and Its Impact07:44 The Role of Consistency in Branding16:11 Branding in the Healthcare Industry18:38 The Messy Middle and Authenticity23:51 Challenges and Solutions in Healthcare Marketing30:12 The Niche Hourglass Concept32:09 Conclusion and Final Thoughts⁠⁠The Health Brand Builder Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Website Audit Quiz⁠Get all links, resources, and show notes at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/194