194. Why Giving Days Keep on Giving, with Mel Bushell

If you've ever wondered whether a Giving Day might work for your organisation — or how to make an existing one even better — this is the episode for you.Mel Bushell is Director of Development at Winchester College and a hugely experienced fundraising leader. She has found Giving Days incredibly effective.This rich and practical conversation explores: the recipe behind what was at the time the most successful school Giving Day ever run in the UK; the lasting fundraising benefits that a well-run Giving Day creates long after the event is over; how to approach match funding and make it work hard for you; smart ways to keep your Giving Day feeling fresh and engaging; and how the process can be a wonderful opportunity to deepen relationships within your charity and across your community.We'd love to know what you think! And thank you so much for supporting the show, e.g. by sharing it with colleagues or on social media. We are both on LinkedIn.