#194 - Your Future Clients Need You To OWN Your Expertise

Your modesty isn't making you more likeable - it's making you invisible to the people who desperately need what you offer...While you're busy staying humble and worrying about looking like a dick, someone out there who needs you, can't find you. Or they find you but don't believe you can help them because you're playing small.What This Episode CoversWe're tackling imposter syndrome, the resistance to "bragging," tall poppy syndrome, and all the cultural conditioning that keeps you making yourself smaller.The Big IdeasConfidence vs Arrogance:A. Owning your expertise: "I've spent 10 years learning how to solve this exact problem. I've worked with dozens of clients who've got results. I know what I'm doing and I can help you."B. Being a dick: "I'm the only person that can solve your problem. Everyone else is s**t."One invites people in. The other pushes them away.Imposter Syndrome ReframedImposter syndrome is a refusal to integrate your experience into who you are. Your clients didn't pay you for luck - they paid you for your expertise. When you refuse to own that, you could say you're not being humble, you're being slightly dishonest.What Your Future Clients NeedThey're scared, uncertain, investing money that feels like a stretch. They need confidence in you. Your confidence gives them permission to trust you. Your belief that you can help them creates space for them to believe in their own transformation.Four Ways to Own Your ExpertiseTalk About Results - Show what happens because of what you doBe Confident in Your Messaging - Stop using "I think" or "maybe" or "it's just my opinion"Be Specific - Specific truths sound like expertise; vague claims sound like b******tOwn Your Perspective - Say "Here's what I've learned" not "I think this might work"Key TakeawaysYour modesty is not a virtue if it's keeping people from finding youYour imposter syndrome is a refusal to integrate your experienceYour fear of being "too much" robs your future clients of the confidence they needThe people who need you are looking for someone confident and certainReady to Do This Work?If you're ready to do the identity work around becoming the woman who has the business you want, let's explore working together. I've been doing this for a long time. I'm good at it.Book a call: https://go.oncehub.com/gillmoakeschat00:00 Introduction and Welcome00:37 This Week's Topic: Owning Your Expertise04:39 Understanding Imposter Syndrome08:41 Overcoming Tall Poppy Syndrome10:47 Steps to Own Your Expertise15:06 The Identity Shift: Becoming Your True Self18:16 Conclusion and Call to Action  Get full access to ReWild With Gill Moakes at gillmoakes.substack.com/subscribe