#195 Alex Boyce (Sun Devil): Building the Viral Coffee Shop & Hitting Rock Bottom After Closing The Doors

Alex Boyce is the founder and owner of Sun Devil. He grew up in Arizona and moved to the Gold Coast in his twenties. A few years later he started Sun Devil started as a farmers market stall, soon enough there were queues of 70+ people to get their hands on a Sun Devil coffee, before the doors shut overnight. In this episode, we discuss why he stayed silent when the rumours started, the decision to only ever do cold coffee, what it does to a business when one video changes the volume overnight, why Keegan thinks good marketing makes a bad product fail faster (Sun Devil has a good product), what money does to friendships, what happened during the months after the doors shut, and the stretch he describes as the first time he actually understood what depression was. This episode includes discussion of depression and suicidal thoughts. If you need support, Lifeline is on 13 11 14.For more just like this #141 Jason Daniels: The Real LSKD StoryBuilding a brand from nothing and what it costs to keep it going.Spotify | Apple Podcasts | YouTube #146 Harry Garside: Masculinity, Vulnerability & BoxingSpotify | Apple Podcasts | YouTube Listen and subscribe:SpotifyApple PodcastsYouTube Follow for more:Podcast InstagramKeegan's InstagramTikTokSee omnystudio.com/listener for privacy information.