EPISODE · May 12, 2022 · 58 MIN
#195 - Chaz Zayed & Emmit Flynn, Awful Cloth: Getting Celebs to Authentically Promote Your Brand
from DTC POD: How The Best Brands Are Built · host Chaz Zayed, Emmit Flynn, Ramon Berrios, Blaine Bolus
On this episode of DTC Pod, Blaine & Ramon chat with Chaz Zayed and Emmit Flynn about how they started Awful Cloth in their dorm room and grew it into a viral brand, collaborating with Barstool on a hoodie, why they’ve seen so much success with influencers (side note: they’ve never paid any influencer to wear their hoodie!), and their plans to grow the brand. 2:06 - 7:59 The Start of Awful Cloth 15:30 - 18:46 Entrepreneurial Mindset from Day 1 19:34 - 23:38 Going Viral 24:32 - 26:19 Influencer Marketing 27:15 - 30:22 Barstool Collab 31:19 - 36:16 Reaching out to Influencers 37:07 - 41:15 The Challenges of Entrepreneurship 42:19 - 46:39 Working on Awful Cloth’s Website 47:01 - 54:49 Future Collabs This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokEmmit Flynn - Co-Founder of Awful ClothChaz Zayed - Co-Founder of Awful ClothRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel
What this episode covers
Awful Cloth was founded by Chaz Zayed and Emmit Flynn while they were in college at Indiana University and Fordham. Awful Cloth blew up on TikTok after Charli D’Amelio was seen wearing it in several of her videos. Since then Awful Cloth has become an influencer and celebrity favorite and has been worn by Dave Portnoy (Barstool founder), DJ Dillon Francis, Avani Gregg, and Bryce Hall.
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#195 - Chaz Zayed & Emmit Flynn, Awful Cloth: Getting Celebs to Authentically Promote Your Brand
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