195. Developing Empowered, Powerful Product Teams, with Marty Cagan - Part 2 | CULTURE

In part two of our interview with Marty Cagan, the celebrated product expert and bestselling author of Empowered and Inspired, we discuss the foundational elements needed for product teams to be successful and how to identify mission-driven teams.  We also discuss how to structure product teams to maximize effectiveness, how to hold product teams accountable, and the altitude you need to speak at to handle executive and investor expectations. The key point is that product teams provide the most value when they’re solving complex problems and figuring out how to drive outcomes, not merely following orders. We also discuss how to identify missionaries versus mercenaries, with the key difference being that missionaries identify with the project and take ownership of the outcome.  Tune in to the full conversation to hear how teams can balance the immediate needs of the business with the long-term product vision, the importance of taking ownership of things outside of your control, and why empowered product teams are passionate about solving problems. This is a follow-on to the first half of our conversation, in which Marty and Scott Varho discussed why a roadmap focused on outcomes yields far better results than one based on solutions, the importance of clearly communicating and exhibiting an appealing product vision, and the critical inquiry that a strong product vision must address directly. Resources Listen to part 1 of our discussion with Marty Cagan Learn more at svpg.com Read Empowered: Ordinary People, Extraordinary Products Read Inspired: How to Create Tech Products Customers Love Connect with Marty on LinkedIn Follow Marty on Twitter  Learn more and get the full show notes at: 3PillarGlobal.com