195: Don't Fall for the Follower Count Trap

Goodhart's law is powerful and important to remember for every creator: when a measure becomes a target, people tend to optimize their behavior to meet that target, which can lead to unintended consequences. You'll see examples of this law in action, including in education and social media, and learn the negative consequences of over-optimizing for follower count. But I won't let you go without prevention methods and tips for building a quality audience on social media.00:00:00 Intro00:01:51 Goodhart's Law00:03:28 The Pitfalls of Focusing on Follower Count00:07:32 The Negative Consequences of Over-Optimizing for Follower Count 00:09:18 Prevention Methods00:12:16 How to Build a Quality Audience on Social Media The blog post: https://thebootstrappedfounder.com/dont-fall-for-the-follower-count-trapThe podcast episode: https://share.transistor.fm/s/33be4469The video: https://www.youtube.com/watch?v=P1HtIy5JyHIYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find your Following: https://findyourfollowing.comFind me on Twitter: https://twitter.com/arvidkahl/This episode is sponsored by Fathom Analytics.