#195 – GST XX: Hitting The Right Notes in Sales w/ Jessica Guihard

It’s another talk from Global Sales Transformation XX this week on the Sales Transformation Podcast, this week featuring Jessica Guihard from SAP, a graduate of the Consalia master’s degree.Jessica’s research for her dissertation centred around leadership in sales, and during her presentation she explained that a great sales leader should be like a conductor of an orchestra, bringing out the best from the individual musicians in their team.Jessica begins her talk with a video that isn’t featured in this recording, so we strongly recommend you go and check out this video from Improv Everywhere before you listen: https://www.youtube.com/watch?v=5_cbnBak8RI  Highlights include: [10:47] When leadership is silent, culture speaks [16:18] Can you explain to your team why the metrics you use are important? [21:54] Could “trust” be a leading indicator for business outcomes? NOTE: This talk contains visual elements. You can watch over on our YouTube channel for the full experience!  Connect with Jessica Guihard on LinkedIn   Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.